Thursday, February 17, 2011

It's that time of the week again!

Time to announce this week's Treasury 52 challenge winner!  This week's theme was the wonderful Chordette's song "Lollipop"!  We had several more submissions this week, that made choosing a winner even more difficult.  All of the treasuries were wonderful, but a winner had to be chosen.  And the winner is....  Handmade Therapy with her "Huckleberry, Cherry or Rye" submission (based off of song lyrics).  Congrats!!!


Celesa- Blog Team Leader
lillybunnsboutique.etsy.com

Wednesday, February 16, 2011

Feature Shop: Scissor Goddess

This week, I'd like to introduce you to Nicole of Scissor Goddess. Nicole is a relatively new member of the SAHM of Etsy Team, but she jumped right in with both feet and is organizing our new business card swap! Thanks, Nicole! -Cheer! Cori of Peace, Baby! Batiks

What is your name?
Nicole

Where are you located?
Pennsylvania


OOAK Black Chain Necklace With Hot Pink Ribbon
& Silver Star Accents

Tell us a little about yourself. 
I'm currently a SAHM with three beautiful little girls.  I love all types of art, reading, and doing as much with my family as I possibly can everyday. When I'm crafting, I love to try new things and be a little different.

What type of merchandise will shoppers find in your shop?
Hair accessories: bows, clips, headbands. There are sculpted roses as well as beaded necklaces and bracelets.

Prep School Cutie- 4 Bow Clips Set of 2 Pairs

How/why did you get started? 
I began crafting accessories 2 years ago when I worked for a retail store in a mall and the accessories were poorly made as well as super expensive. It was then that I decided to make affordable accessories because as a mom, raising kids is expensive enough!!!

Ruby Diva - Set Of 4 Bow Clippies

How long have you been crafting?
As long as I can remember I've been creating things but really "crafting" started about 2 years ago.

What inspires you to create?
Everything. My kids, the weather, holidays, a song, a food, a smell......  you name it.

What is one thing you need to have with you while you craft?
Coffee.

Roses That Never Die, Hand Sculpted Roses

What is your favorite thing to browse Etsy for?
Alice in wonderland stuff for myself, everything else for my girls.

When you're not crafting, what are you doing?
Reading, watching reality tv shows, spending time with the family.

OOAK Red Sulpted Rose Pendant on
Handmade Beaded Necklace

Where can we find you?
http://www.etsy.com/shop/ScissorGoddess
www.facebook.com/scissorgoddess
I'm working on setting up a Twitter and a blog; fan my Facebook page for updates!!

What is your favorite shop on Etsy currently?
Schin (http://www.etsy.com/shop/schin). He has amazing artwork

Monday, February 14, 2011

Top Ten Craft Show Tips

The spring craft show season is upon us, so it's no wonder that our team has been abuzz with people asking for craft show tips. Our team is full of wonderful ladies who have all sorts of experience working craft shows. Some have done only one, but a few are participants in the regular show circuit in their area!

I've taken the top ten most common ideas and compiled them into a nice little list for you all! Several members also included pics of their wonderful booth spaces! Hopefully they can inspire you all.

1) Have a checklist of things you'll need for the show. There's nothing worse than forgetting something! Brandie at My Silly Blue Hippo posted a great checklist on this forum thread



Rachael at Little Birdie Baby Shop did an Awesome job displaying each product in an interesting and inviting way.  There's no digging through to find something.  


2) Consider your options for accepting payments. The consensus seems to be no checks. Unfortunately, you just never know who will write you a hot check. So that leaves you with cash and credit cards. A few have commented on the little wonder that is the Square credit card reader (www.squareup.com). The thing is amazing, and a very inexpensive way to accept credit cards. All you need is a smart phone with the app on it, and the free credit card swiper! You also need to consider giving out receipts. I'd say most buyers may not want a receipt, but you need to be prepared to give one just in case. You can get an inexpensive receipt book at an office supply store. Don't forget somewhere to put the money. Lora from ButternutBoutique recommends wearing an apron with pockets to keep money in!

3) This one will be on your craft show checklist, but it's so important I'm including it here. You NEED your promotional materials!! Business cards, post cards, flyers, and anything else with your business information on it. You'll have a lot of people stop by your booth and not buy, but if they have your promo things, they can buy online in the future. I also suggest custom order forms, if you take custom orders, and an e-mail list sign-up sheet.



Love how this booth set-up by Little Owl's Nest offers various levels of display.  It looks warm and inviting!
4) Plan your display. Get information about how large your space will be and plan how you want to lay everything out. It's inevitable that you won't be able to do everything exactly the way you want, but having a plan will help you get everything set up much more quickly and easily. Some people even set up everything before the show to be sure it looks good. (And, you may even snap a picture of this early run-through as a reference, to help your show morning set up go faster) Make your display as eye-catching as you possibly can. You don't want people walking right past you. Try to create different levels to your display. Having everything flat on the table is boring and will do nothing to get anyone in your booth.  Many people suggest to have everything very clearly priced.  I found that I did better without having the signs up.  

5) Network with other sellers. Get to know the other sellers at the show. The last show I did I was placed right beside "the monogram lady." I can't tell you how invaluable it was to have talked with her there. She sent several people to my booth to get things she didn't have, and I sent my people to her to have things monogrammed. Until I get an embroidery machine, I'll always send people to her to have things monogrammed. You might also be there by yourself and having someone to talk to will make it MUCH better.

This display set up by Dirty Deeds Soaps is warm, inviting, and well organized.
She has represented her brand well!
6) Know the show before you go. You won't always be able to attend the show before you sign up, but you can get an idea for how it will be. Some good things to know are: How many shoppers are expected? How many vendors? Is it open to all types of vendors or just to crafters? Crafter-only shows tend to be better for handmade. If you are able to, attend beforehand, then pay attention to which type of items people seem to be gravitating. It may just not be the type of show you should be in. After you sign up, be sure you know the rules for sellers. Sometimes you'll need to offer a door prize. You might need floor length table cloths. Heck, they might even require that you stand on your head for 10 minutes out of every hour. You need to know, so that you don't break the rules and can get the deposit back.

7) Look like you love being there. I hate getting a rude, unhappy cashier at Walmart, whose only connection to the product is scanning the barcode. It would be way worse if the person was selling things made by their own hands. People want to buy from someone they can relate to. Lora from ButternutBoutique advised, "the more personable/friendly you are, the higher your sales volume will be. My friend and I noticed that the more (genuine) compliments we handed out (about a buyer's outfit/kid/jewelry/etc.) the higher the likelihood of a sale. It was unreal!!" Don't just sit there reading a book, or gazing off to la-la land. Be engaging and people will be jumping at the chance to buy something from you!



Lora from Butternut Boutique looks very comfortable, friendly and stylish here!
 I love the way the booth set-up adds interest! 
9) Know your product, or maybe it should be know what people want to hear about your product. Be armed with little tidbits of information that might make a buyer more likely to purchase something. Think about things you might see on a package if the item was for sale in a store. What uses does it have? What size is it? What makes it different from similar products?

10) Keep yourself comfortable. No one wants to buy from a slob, but you will be on your feet all day. If possible, wear something you make. You want to represent your brand well. If you sell high-end jewelry, wear some, and dress like you're selling jewelry on Fifth Avenue. If you're selling boutique baby items, look like a stylish mom that people want to be--you know you have "that" friend who has 10 kids and is always so put-together. The great thing about buying handmade is that people want to know the maker, so make sure your represent yourself well.



Celesa Jackson- Blog team leader
Lilly Bunns Boutique